PCM (The Process Communication Model®) is an innovative tool which allows us to understand deep personality structure. PCM is being applied efficiently in trainings and coaching. This model offers a reliable and validated method of identifying and understanding personality structure, the impact of life events and communication dynamics. Based on a scientific award–winning clinical discovery PCM has been experienced by almost a million people on five continents in such applications as business, sales, education, politics, medicine, personal relationships, etc.